Damian Proctor is the CEO of ICAAL, an AI-first digital marketing agency specialising in lead generation for installer businesses and their suppliers.

A multi-award-winning digital strategist, technologist and futurist with over 25 years of experience, he is recognised for applying innovation, AI and emerging technologies to deliver measurable sales growth and increased market share.

Named by BIMA as one of the UK's most influential figures in digital, Damian has worked with organisations including UEFA, Cancer Research UK, Farrow & Ball and E.ON. Today, he leads ICAAL in helping fenestration businesses use AI-powered marketing, automation and data-driven strategies to attract customers, improve margins and build profitable businesses.