Charlotte Hawkes is the Founder and Director of Keystone Market Research, an agency specialising in consumer research and market intelligence for the fenestration industry. With almost two decades of experience in glazing, Charlotte combines deep sector knowledge with a passion for data-led strategy. She launched Keystone to fill a critical gap in reliable glazing market data. Today, she helps companies unlock growth by delivering bespoke brand, customer, employee and market research projects on behalf of leading companies in the sector, and publishes a series of fenestration-focused consumer and market reports to support informed, confident decision-making in a rapidly evolving market.