Sales Director at Brisant Secure, leading UK-based hardware manufacturer known for shaking things up in the fenestration industry. With over a decade of experience, he’s seen how much time sales teams can lose to admin, data wrangling and endless CRM updates. That’s why he’s embraced AI tools like ChatGPT, proposal builders, image and video generators, not just for himself, but across his team. From analysing data to presenting it impactfully, he’s focused on using tech to cut the clutter, so his team can spend more time doing what they’re good at: helping customers and building proper, long-term relationships.